Is IPO in iCrossing’s Future?
iCrossing on Monday said it had agreed to acquire web development agency Proxicom, a move that would create the largest privately-held
iCrossing’s latest acquisition comes amid a growing frenzy of consolidation in the online marketing and advertising industry. iCrossing president Don Scales told AdWeek on Monday that the company’s “intention is to go public.”
The combined company will now be the largest privately-held digital marketing firm in the