$62 Million Invested to Fuel Growth Strategy
Goldman Sachs and Oak Investment Partners Lead Investment in Digital Marketing Leader iCrossing
SCOTTSDALE, Ariz. – July 26, 2007 – iCrossing a global digital marketing company, announced today it has received an investment from Goldman, Sachs & Co., with additional investments from existing investors Oak Investment Partners, RRE Ventures and StarVest Partners L.P. The investment, totaling $62 million, will support iCrossing’s acquisition and organic growth strategy.
“iCrossing has a unique business approach,” said Ren Riley, general partner, Oak Investment Partners and iCrossing board member. “The company has successfully built upon its core expertise in search to create a “next-generation” digital marketing agency. Over the last nine years, the iCrossing team has proven that they understand how to make digital marketing work for the Fortune 500. The company is also ideally positioned to help big brands leverage opportunities in emerging channels such as video, mobile and social media.”
SCOTTSDALE, Ariz. – July 26, 2007 – iCrossing a global digital marketing company, announced today it has received an investment from Goldman, Sachs & Co., with additional investments from existing investors Oak Investment Partners, RRE Ventures and StarVest Partners L.P. The investment, totaling $62 million, will support iCrossing’s acquisition and organic growth strategy.
“iCrossing has a unique business approach,” said Ren Riley, general partner, Oak Investment Partners and iCrossing board member. “The company has successfully built upon its core expertise in search to create a “next-generation” digital marketing agency. Over the last nine years, the iCrossing team has proven that they understand how to make digital marketing work for the Fortune 500. The company is also ideally positioned to help big brands leverage opportunities in emerging channels such as video, mobile and social media.”
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