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About Collin Cornwell

With more than 10 years of design and marketing experience, I'm a respected industry leader and a true partner to the clients that I represent.

I have worked with and helped to develop successful online strategies for some of the largest brands in the world, including Citibank, General Motors, Coca-Cola and Federal Express.

iCrossing Pipe.. Thanks Yahoo!

A while back a colleague of mine introduced me to Yahoo! Pipes, an interactive feed aggregator and manipulator that rolled out not too long ago. More information, tutorials, demos, etc. can be found on Yahoo!, but in a nutshell "Pipes is a powerful composition tool to aggregate, manipulate, and mashup content from around the web.

Like Unix pipes, simple commands can be combined together to create output that meets your needs:

  • combine many feeds into one, then sort, filter and translate it.
  • geocode your favorite feeds and browse the items on an interactive map.
  • power widgets/badges on your web site.
  • grab the output of any Pipes as RSS, JSON, KML, and other formats.
While I haven't had too much time to play around with pipes, I did create an iCrossing pipe. Currently i am pulling in feeds from iCrossing's Great Finds and my blog SE4RCH.org (I will include Flickr feeds, relevant Media Post publications and more in the near future).

It's a very interesting concept, and still in Beta. Lets hope that the SEO community doesn't completely abuse it, it has a lot to offer!


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