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About Collin Cornwell

With more than 10 years of design and marketing experience, I'm a respected industry leader and a true partner to the clients that I represent.

I have worked with and helped to develop successful online strategies for some of the largest brands in the world, including Citibank, General Motors, Coca-Cola and Federal Express.

Recent

I have been spending a lot of time lately traveling, meeting with clients to discuss many of the topics listed below. The holidays were wonderful, sad to see them come and go so quickly.

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Geographic Targeting in Google Webmaster Tools Thursday, November 8, 2007 |

For years we at iCrossing have been making recommendations regarding international optimization. It's a well know fact that international domain extensions, and region specific hosting locations improve rankings within the international search engines. That's still the case, but Google is making it a bit easier.

Within Google's Webmaster Tools you can now "Set Your Geographic Target". Current text found with this section of webmaster tools states:

"Some sites target users for a particular geographic location. For example, a site may target all users within a specific country, or it may target only those users who reside within a very small geographic area within that country.

If your site is targeting users within a particular geographic area, please provide us with the relevant information below, using only the fields that apply to your target audience."

While this is a great feature, and it may decrease the importance of country specific hosting, international domain extensions are still critical (in my opinion). Also, lets not forget about those other engines. =)

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