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About Collin Cornwell

With more than 10 years of design and marketing experience, I'm a respected industry leader and a true partner to the clients that I represent.

I have worked with and helped to develop successful online strategies for some of the largest brands in the world, including Citibank, General Motors, Coca-Cola and Federal Express.

Recent

I have been spending a lot of time lately traveling, meeting with clients to discuss many of the topics listed below. The holidays were wonderful, sad to see them come and go so quickly.

Archives

Yahoo! Search Update! Tuesday, October 23, 2007 |

Yahoo! Search has made some changes to their index with crawling, indexing and ranking algorithm updates. Prior to the launch of Dynamic URL Rewriting in Site Explorer, millions of URLs were rewritten based on webmaster submissions, resulting in better crawling from Yahoo! Slurp.

Due to these changes, Yahoo! Search has been improved drastically. For instance, Search Assist (the feature that gives searchers suggestions on related queries) has becomes even more intelligent. Yahoo! not only suggests related searches for a specific query, but will also give an option to choose related concepts.

For example, the query “United Nations” would display related search results such as: General assembly, 1945, League of Nations, secretary general, and more. See the screen shot below. If a user clicks League of Nations, the page will display search results for “United Nations + League of Nations” – thus providing a more targeted search and a better overall better experience for the user.

In addition to Search Assist, Yahoo! Search has added videos into the SERPS, just like Google did a few months back with the introduction of Google Universal. See an example for the query “Skateboarding Dog” at the top of the next column.

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Yahoo! Toolbar for IE, with Suggestions! Tuesday, August 14, 2007 |

Previously, Yahoo!’s Search Suggestions was exclusively for Firefox browsers, Yahoo! Toolbar for Firefox and Yahoo.com. Now, Search Suggestions is available for Internet Explorer as well, giving users of the IE Y! Toolbar the same quick search abilities.

Here, we see Search Suggestion in action during the query “search marketing”. Since Yahoo! believes Search Suggestions dramatically improves a user’s search experience, the search engine is working to expand the service to all search boxes.

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Yahoo! Travel Updates, More Features! Sunday, August 12, 2007 |

In addition to finding pricing information for hotels, photos of surrounding areas, reviews, maps and more, Yahoo! now includes visitor guides for hot vacation spots right in the search results. Much of the information is coming from Yahoo! Travel, but they are now including slideshow options using images from where else? Flickr.

I'm just now packing up from a week long stay in San Diego; notice the insert at the top of the natural results, pretty slick. I'm impressed!

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